Originally from Hunan, China.
Currently in Hong Kong.
Hello, I'm Annie - a product designer, behavioral researcher, and problem solver based in Hong Kong. Originally from Hunan, China, I studied in Kiel, Germany, where I learned firsthand how cultural and social influences shape our perspectives. Being exposed to different perspectives taught me the importance of being open to change and fresh ideas.
My passion for psychology and design began in elementary school and led me to study industrial design. I became fascinated with understanding how people think, feel, and behave, and how products can enhance their lives.
Previously, I worked as a UX designer at HSBC Public Website team, where I contributed to and described design patterns, and created cross-channel journeys to onboard new customers and improve customer engagement. Before that, I led user research across 8 markets and managed website and online store development at M800, and co-led the design system and style guide for web and mobile at CBX Software.
Throughout my career, I've helped startups like Wangwangda and established brands create world-class digital experiences.
Thank you for taking the time to learn more about me.
Testimonials
Kate Moorhouse, Lead UX Designer at HSBC
“Annie is a forward thinking, customer centric designer, whose passion for UX research and design thinking drives everything she does.She has both great UI and UX skills, but her design thinking and customer focus is what makes Annie a key player in any design or cross functional team. She can manage multiple tasks, and stakeholders well, and combines business needs and requirements with customer needs effortlessly.”
Jelyn Advincula, Digital Market Activation Manager at HSBC
“Annie was very knowledgeable about design, whether it came to visuals for the public website, emails or blog pages. She always acted professionally and delivered high quality work on time despite her and the other designer supporting all of the visual requests for APAC.”
Michiel Den Haerynck, Founder of Club Soda / Former Digital Messenging Experiences and Sales Manager at HSBC
“Annie quickly adjusted to changes in project briefs, mastered the QA processes, and her willingness to learn and take on new creative challenges is something to be desired in any professional. This mixture of process mastery and creativity, set a great example for team (and for any team, really).”
Benny Ding Leong, Assistant Professor, Lab Leader, Asian Lifestyle Design Research Lab at Hong Kong Polytechnic University
“She has strategic capacities in adopting various User Centred Design (UCD) techniques and able to generate the needed outputs and results for solving complex market, policy or business related problems. Annie understands the prevailing trend of ‘agile development’ in theory and in practice, hence enable her to perform quality project management skill within a multidisciplinary, cross-function, team-based environment.”
Thomas Feichtner, Head of Institute Industrial Design, FH Joanneum, Graz / Founder of Thomas Feichtner Studio
“Yuanfang studies are characterized by her diversified way of thinking which led to constant progress. She had a very figurative understanding of tasks, brilliant creativity and a convincing way in presentations that has always attracted the audience.”